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FRANCE / Paris: Louis Vuitton : "L'Invitation au Voyage"
by Modem – Posted December 01 2012
© Modem

The beginning of an unexpected story for the famous french brand, which combines tradition and modernity in this allegory to travel.

Paris and its mysteries ..

For this first advertising movie, Louis Vuitton takes us into an intriguing story at the heart of the Louvre, symbolic place for the brand where Louis Vuitton himself had work for Empress Eugenie.

It's in the largest museum in the world that Arizona Muse embodies the intrepid heroine of this fabulous story combining mystery, art, fashion and travel. She is wearing the Speedy Monogram Empreinte bag, a true icon of the House and also a key pendant, the clue of a finally unsolved mystery, which will be soon launched in a Monogram Idylle version.

"L'INVITATION AU VOYAGE"

© Modem