Vanessa Bruno is to open a pop-up shop during New York Fashion Week. The pop-up store (1,600 square foot of space) will be SoHo from the 6 to 28 February, at 131 Greene Street, and it will also serve as a temporary showroom for new collections.

According to the company’s international sales director Elsa Poncet: “It is a first step before we open a stand-alone store in New York."

Vanessa Bruno opened a flagship in Los Angeles in 2010 and by 2015 the company plans to have between 60 and 80 doors in the country.