MSGM opens the first single-brand store in Milan on September 12.
The opening is a project of expansion that including Asia and United Arab Emirates.

The new space, with 6 windows, located on the corner of Ponte Vetero and via Sacchi, is more than 100 square meters dedicated to menswear, womenswear and accessories.

The concept was designed by architect Massimiliano Locatelli and the brand's creative director, Massimo Giorgetti, the project was developed by CLS Architetti.

The new project evoks the idea of the city and the streetsyle, taking inspiration from neo-contemporary minimalism, creating a strong interaction between inside and outside.

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MSGM
via Ponte Vetero>via Sacchi
Milano