The presidents and founders of Groupe Sensation Mode, Chantal Durivage and Jean-François Daviau, announced today that starting in 2014 the Fashion & Design Festival will be enhanced with the Montreal Fashion Week Spring-Summer event, which will continue to be dedicated to industry creators and stakeholders. The announcement was made during the 25th anniversary edition of MFW.
A necessary decision said one of the founder, The Fashion & Design Festival is a unique event that continues to attract visitors from the United States, Europe and Asia, and present partnerships with major names in design like Jean-Paul Gaultier and Jean-Charles de Castelbajac.
The synergy between the two events should increase the benefits for the designers and enable them to reach an international audience and consumers, who are imperative to their progress. Quebec designers will benefit of the annual fashion shows, in addition to enjoying the expanded outreach of the Festival.
