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FRANCE / Paris : Printemps Louvre launched in Carrousel du Louvre
by Modem – Posted March 04 2014
© Modem

Since January 2014, Printemps Louvre is welcoming international and French shopping enthusiasts

After 32 years, Printemps opened a new luxury store at the Carrousel du Louvre in January 2014.

This location has been chosen as it reflects on Printemp’s DNA which is based on history, heritage, creativity and elegance.

With a surface of 2600m2, Printemps du Louvre presents several luxury and beauty brands. And since Printemps would like to offer its visitors the most beautiful and rewarding shopping experience, it is installing at the heart of Printemps du Louvre an exclusive exhibition of artworks and XXL artists from all over the world on the topic of the bagPop the bag, the bag in all its forms”.

THE STORE’S ARCHITECTURE AND AREAS

The interior design reflects the architecture of the Carrousel du Louvre and the museum itself as the floor and walls are made of the same burgundy stone material. In order to maintain the unity of the interior architecture, Printemps organized all the shop facades. Architects of Citterio and Partners agency succeeded in this through the definition of opening and closing features.

Luxury Leather Goods Area

Shoppers can choose between major international luxury brands such as Bottega Venetta, Givenchy, Prada, Coach, Burberry, Longchamp and MCM.

Printemps Luxury

Located at the entrance, Printemps Luxury presents a collection of current it-bags from the brands such as Salvatore Ferragamo, Stella McCartney, Chloé and Saint Laurent Paris.

Creative Leather Goods Area

This area showcases Parisian brands such as Vanessa Bruno, Jérôme Dreyfuss and Zadig & Voltaire, as well as three areas dedicated to Karl Lagerfeld, Armani and Marc by Marc Jacobs.

Beauty Area

Nine boutiques for French and international fragnance and cosmetic houses are welcoming shoppers through Crème de la Mer, Dior, Chanel, Lancôme, Yves Saint Laurent, Estée Lauder, Sisley, Clarins and Roger & Gallet.

Watch and Jewellery Area

On the first floor mezzanine, specialist brands such as Chopard, Omega, Rolex and Montblanc are being hosted. enticing concessions of the brands Girard-Perregaux, Hermès, Tag Heuer, Longines, Tissot and Tudor add pace to the wall area.

Souvenirs Area

This space is dedicated to souvenir items: Printemps Louvre fashion and design accessories.

- Görkem Hayta

© Modem