The S/S 15 season integrates 3 top designs, that reconceived the Fred Perry polo and Amy Winehouse bowling shirt

Fred Perry has teamed up with Central Saint Martins and the Amy Winehouse Foundation for a subculture-themed design project.

Every season, Fred Perry creates a women’s capsule collection, which is inspired by the fashion sense of the Amy Winehouse for her charity. A part of the profit is then donated to the association which campaigns against alcohol abuse amongst young people.

The collection for the Spring/Summer 2015 season is a new kind of partnership for the British brand: Fred Perry invited 150 students from CSM to create their very own versions of both the Fred Perry polo and Amy Winehouse bowling shirt.

Three of the best designs will make it to the next capsule collection and be distributed in the brand’s stores and selected multi-label stores.

- Görkem Hayta