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FRANCE / Paris: Rivieras opens its first boutique in Paris
by Modem – Posted June 24 2014
© Modem

Rivieras just opened its first boutique in Le Marias, Paris; thus celebrating the Summer which finally hit the City of Light.

For the first time in the brand's history, all of Riviera's lines will be put on display in the same retail space, showcasing the distinctive 50s style that characterizes Rivieras. To celebrate the opening of its boutique, Rivieras released an exclusive collection of bags available in three different color combinations, while the brand’s classic collection propose a range of three different variations, called 10°, 20° and 30°, from low to high ventilation, according to the season. In addition, each collection is reflecting the brand’s signature and occasionally features limited editions done in collaboration with selected brands and invited artists.

In line with the brand's graphic and refined aesthetic, the flagship store's interiors recall the minimalism of a Palm Spring's pool-house, combined with the timeless elegance of a wooden yacht. Through its effortless style and versatile design, Rivieras' shoes and accessories are key pieces of any classic easy going summer look.


Cecilia Musmeci @ Modemonline

Rivieras Shop
127 rue de Turenne, 75003 Paris.
Monday to Saturday, from 12pm to 8pm

© Modem