Rick Owens keeps his radical and magnificent approach to fashion and art, whatever he does. And in this sense, his new collaboration with Selfridges is a promising new experience.

The World of Rick Owens, as the project is called, is said to be the “biggest single designer concept that Selfridges has initiated,” according to Sebastian Manes, Buying Director of the department store. Running from September 1st to October 24th, the collaboration is meant to be part of Selfridges Masters; a store concept which celebrates the most reputed contemporary fashion designers. The World of Rick Owens will include a concept boutique in the department store's Wonder Room, a temporary women's wear shop on the retailer's first floor, a permanent men's space, also on the first floor, and four window displays inspired by Richard Strauss' opera "Salome", a constant leitmotiv in Owens' work. Furthermore, an imposing 25ft statue of Rick Owens himself will sit on the top of Selfridges' Oxford Street department store.

The concept store within the Wonder Room will include books, music, and furniture chosen by Owens and intends to represent his work and sources of inspiration. To celebrate the exclusivity of this collaboration, the designer also conceived a 20-piece capsule collection, labeled Rick Owens and DRKSHDW for Selfridges, which is available on the retailer's online store and at the department stores inn London, Manchester and Birmingham.

By mixing cultural references with pioneering experimentation, and a great sense for the most refined luxury, The World of Rick Owens will embody the brand's heritage and its powerful ethos.

Cecilia Musmeci @MODEMONLINE

The World of Rick Owens
September 1st - October 24th

Selfridges London
400 Oxford St,
London W1A 1AB

Photo courtesy of WWD.