After the success of the first edition held in the last October, DaTE, the new international eyewear and sunglasses tradeshow, is getting ready for its second edition which will take place in Milan from October 11th to 13th.

The project was conceived by the M. Seventy group, the Founders of the reputed Italian fashion trade-show WHITE, and Caretti Consulting. Both teamed up in order to select the most refined international and independent eyewear brands, and to showcase them in a common exhibition space. In addition, the event also pays tribute to Japanese culture, in which wearing sunglasses as a fashion accessory is synonymous with joy. In fact, DaTe aims to emphasize the playful and creative aspects of optical wear by presenting an exclusive range of established and up-and coming designers from all over the world, such as Moscot and Chrome Hearts from USA, KUBORAUM from Germany, Mykita from Japan, and the British Cutler and Gross. The exhibition will take place in the trendy Tortona fashion district located in the heart of Milan.

Aiming to convey a perfect mix between advanced technology and fine style, DaTe created a new important appointment for the professionals and amateurs of the eyewear industry.

Cecilia @ MODEMONLINE

DaTe
October 11th - 13th
10 am – 7 pm (last day 5 pm)
Location : Tortona 54 · Ex-Ansaldo