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FRANCE / Paris: Maison F Opens its First Flagship
by Modem – Posted October 01 2014
© Modem

After six collections, three co-brandings, and the launch of its e-store, Maison F has inaugurated its first flagship store in Paris.

Located on 42 rue de Verneuil, the boutique perfectly embodies the heritage and the effortless elegance of the fashion house. With its contemporary and highly wearable appeal, Maison F is the first brand dedicated to the art of French tie design. Displayed on polished black bars in a clean and white setting, the range of ties, bow-ties, pocket squares, and scarves include iconic models and limited edition pieces.

Inspired by the tie-trend initiated in the 17th century by Louis XIV, the brand preserves the tradition of French craftsmanship, while creating innovative design solutions. François-Régis Laporte, Maison F’s Founder and Designer, has been reinterpreting the shape and features of traditional neckwear to attract younger customers whilst still pleasing his loyal customers.

Maison F
42 rue de Verneuil
75007, Paris

Picture courtesy of Maison F.

© Modem