After Berlin and New York, So… Couture by David Pirnia is heading to Paris for open a very first showroom from March 3 to 7 during the Fashion Week AW16 at Hotel WESTIN Paris-Vendôme, one of the city’s most historic place to be.

Sophie Guyot, founder of So… Agency, a consulting & production agency, is also the CEO of the new concept So… Couture in collaboration with David Pirnia, the fashion expert who is in charge of sales and selection of upcoming international designers.
Sophie Guyot is the talented woman, who took over the love for fashion from her inspiring grandmother and mother, and David Pirnia, with his 24 years experience in fashion industry and knowledge of semi-couture and eveningwear markets, are two pioneers whose main desire - is the creation of a unique place which can give the brands a first step into industry.

New Concept !
Innovative organisation servicing brands and buyers, the creation of a dedicated space inside an already existing event, So … Couture adapts the selection to the partner country market to make it different and special.

 The buyers will then discover this selection by following a precise path, that takes them through all the fashion and lifestyle areas, gathered in one definite space.

 Sophie Guyot insists on creating her own scenography adapted to represent the feel of the brands, the trends of the season, as well as her vision.

 A strong, unique and totally new concept in collaboration with Nadya Kojevnikova, the founder of independent New Couture showroom based in Paris, is in charge to brought international designers from Europe, Mid East, USA, Asia and Russia and sales.

From March 3 to 7, buyers and brands from all around the world can meet each other in order to create possible future partnerships. This place has a unique purpose : more then 20 couture and evening wear brands will be able to present their latest collections. Designers signed up already include Elenareva, Keti Chkhikvadze, Ludmilla Corlateanu, Phuong My, Tex Saverio, Zeynep Erdogan, and more..

The showroom is taking place from 3 until 7 March 2016 at Hotel WESTIN Paris-Vendome.

Press contact : L’APPART PR
Caroline@lappartpr.com +33(0)1 44 55 04 70