ITALY / Florence: Luisaviaroma, the new terrace by Patricia Urquiola
December 02 2016
Luisaviaroma reinforces the relationship between fashion and art with the inauguration of a new terrace designed by Patricia Urquiola. Oasi is a green space on the first floor of the concept store in Florence, composed of small lounges, enriched with a selection of furnishings and home accessories from outdoor collections created by the Spanish architect and designer, in collaboration with the brands Kettal and Moroso. From Moroso’s iconic Tropicalia to the most recent collections of Mesh and Roll for Kettal.
The concept interprets the idea of a contemporary lifestyle with a refined and relaxed mood, in an essential style, reflecting the world of LVR Home, a special project born in December 2013 and dedicated to high-quality products handmade in Italy.
“When I design I lean towards empathy. I don’t believe in a specific aesthetic criterion, it’s more about a consistent creative process. A synergy between the creative, editor and user. This is what LUISAVIAROMA represents for me”, said Patricia Urquiola.
Luisaviaroma, which expects to close this year with a revenue growth of 10% to 120 million euros, it gets ready for the 14 edition of Firenze4Ever taking place in January, during the days before the appointment with Pitti immagine uomo, in a dialogue between fashion, art, design and charity.