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ITALY / Milan: WHITE MILANO adds a day to the September 2017 edition

April 19 2017

For the September 2017 Milanese fashion week, WHITE MILANO’s womenswear edition is due to open on Friday 22nd September and close on the following Monday.

The Italian fashion trade show dedicated to womenswear collections and contemporary accessories – which can currently boast over 500 exhibitors and more than 22thousand visitors - has added, for this important edition, an additional day in view of the new-fangled synergy between the calendars of Milano Moda Donna and of the sector’s trade-fairs like Mipel, The Micam, The One Milano, which will coincide with almost the entire duration of the fashion shows.

As well as renewing its buyer-oriented format with a four-day formula, WHITE will organize, within the tradeshow, a series of events and live happenings to present their international scouting activities to the fashion insiders in a more dynamic and interactive way, thus making it more accessible for and from the social media.

«This important synergy among the sector’s insiders will make the Milanese fashion week more appealing. This is a very strong signal testifying the renaissance the city of Milan, and more broadly the Country, is undergoing. Despite the indisputable success of the three-day formula of the womenswear and menswear shows - declares Massimiliano Bizzi, founder of WHITEwe felt it was appropriate and strategic to offer our companies the chance to be the protagonists of this change, so as to make the most of the ensuing synergies. I believe that this is a unique occasion for the Italian production chain and for Milan, which will increasingly catalyze the interest and favor the permanence of international fashion insiders».