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ITALY / Milan: Decoded Fashion Milan presented by

November 17 2017

The 5th edition of Decoded Fashion Milan presented by, the international Summit for the fashion-tech community, ended with more than 600 participants. Over 50 international speakers were present to share their knowhow on the digital world and new technologies relevant to the fashion industry, guided by the theme Culture, Digital, Data: Unified Commerce, among them:

Jennie Baik, CEO & Co-Founder, Orchard Mile
Anit Van Eynde, Vice President Brand Marketing, Levi's Strauss EU
Ajlan Nihat Gun, Vice President Digital Commerce, Al Tayer Retail
Andreas Schmeidler, President, TsuM

Among the brands: Farfetch, Zalando, Prada, Gucci, Moncler, Loro Piana, H&M, Benetton Group, Woolrich, Aquazzura, Yoox-Net-A-Porter, Adidas, Fay, My Theresa, Vestiaire Collective, Bottega Veneta and many more. Digital transformation, corporate culture, product innovation, personalised omnichannel experiences, and story-selling in the age of Big Data were some of the topics discussed during the Summit.

“We work hard to identify and bring to #DFMilan real success cases from both small-to-medium and larger companies”, says Francesco Bottigliero, CEO of, “businesses based in Italy or abroad that can bring true added-value to the fashion-tech community, with the aim of widening the spectrum of information about the current and future changes of this industry”.

Thanks to The Frow project, the startups had the opportunity to get discovered by global brands and top tech players. This edition startups were:

Brandheroes, a digitalising word-of-mouth marketing on a global scale, by activating local micro influencers as brand ambassadors. With software built upon a deep integration to Instagram API of location, they can identify the most influential people in various target groups within a radius of 10,000 meters of any given address.

Flowbox, a visual marketing platform that streamlines marketing and commerce work. It enables brands to use user-generated content in their marketing and un their e-commerce environment by creating flows made of lifestyle images from customers, influencers or from accounts in social media., that will revolutionize lookbooks as a content marketing conversion tool. A "Mobile first" swipe magazine with fast visual content overviews. Brands can include all their Visuals: Pictures, videos, advertising into one complete interactive content advertising magazine all combined with Google indexable interactive text. The universal mobile first design assures usability on all internet platforms.

Luxferity, that creates an innovative social media platform for the entire high-end luxury segment. Beginning with digital experience they connect customers with the luxury brands to arrange unique and customized in-store visits and establish a modern lifestyle community around these brands.

Moreover, Mentorship and Investor Hub had the aim of producing meetings between young entrepreneurial realities and exceptional interlocutors.