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UNITED KINGDOM / London: ICE and WHITE bring the excellence of Made In Italy to London

November 27 2017

The 23rd of November White and Ice, the government organization promoting the internationalization of Italian businesses, brought the excellence of Made In Italy to London, for an exclusive one-night-only event.

A special cocktail party, with a captivating installation consisting of “white” pieces only, specially designed to recount the creativity of the designers that have been launched by White over the years, among which talents like Stella Jean, Cottweiler, Vivetta, Paula Cademartori, Sadie Clayton, Stefano Mortari and others.

“London has always been about emerging trends and talents, perfectly in line with White’s DNA and, thanks to this event promoted by ITA – Italian Trade Agency, based in London, with the help of Karla Otto, we want to tighten the alliance and confirm our presence in the territory”, declares Massimiliano Bizzi, Founder of White.

“The unremitting promotional activity carried out by our agencies worldwide, has brought White to London, which, besides being the seat of one of the most important international fashion weeks, is the capital of the Anglo-Saxon market, a very important market square for the Italian brands we represent,” says Brenda Bellei CEO of WHITE.

“Making the most of the creativity, innovation and craftsmanship of “Made in Italy” cutting-edge fashion: this is the goal ITA aims to pursue through the promotion of internationalization of WHITE Milano trade show,” says Roberto Luongo, Director of the ICE London office.

Images courtesy of Darren Garrish and Dave Bennet,