Roy Roger’s President’s presents the 2010/2011-Denim Premium collection.

The Italian brand Roy Roger’s with its 60 years of experience, is most definitely consider as a pioneer in the fashion denim industry. For the first time the brand presents a collection during the Men’s fashion week, at the Pink Showroom in via Sannio, 17 on Sunday 17th. Denim Premium is distributed in selected point of sales worldwide.

The new collection recovers classic jeans pieces, a reengineered casual-wear, where the refinement of the garments derives from the research of new materials, retro graphics recovered from the archive, and where denim becomes the protagonist thanks for the fabric selection and the wash carried out by the best Japanese producers.

©modemonline