From 16th to 18th June, White Man & Woman relies on international projects and on a new B&C (business & consumer) format.

The new White Street Market project sees the widening of Ex Ansaldo |BASE, which will host a selection of top sportswear&streetwear brands, a new section of the show, open not only to buyers and insiders, but also to the general public, with an important calendar of activities zooming in on fashion, music, culture and sustainability.

Under the banner of sustainability, White Man & Woman is going to present two important maisons. The very heart of the tradeshow (Superstudio Più - Tortona 27) will see the debut of WRAD - Made-in-Italy brand, winner of RedDot Design Award owing to its sustainable innovation in the fashion system. The brand was awarded this prestigious honour thanks to GRAPHI-TEETM - endorsed by Perpetua - the supremely Italian T-shirt relying on circular economy thanks to a dyeing process harnessing recycled graphite, a technique that has been passed on over the centuries by the inhabitants of Monterosso Calabro, a hamlet in the province of Vibo Valentia.
At WHITE, WRAD is going to premier Mint Fiber, a fibre derived from mint and developed in synergy with Walter Corriga, Tessile EcoBio. These innovations stem from three creative minds: Matteo Ward (co-founder and CEO), Silvia Giovanardi (creative director) and Victor Santiago (art & talent director).

Sustainability is going to star at White Street Market too with the special presence of Patagonia. Patagonia will be present at WSM with the campaign Blue Heart, a talk and a petition to give a voice to and to aid the local communities in their strive to protect the Balkan region from a plan Involving over 3.000 hydro-electrical projects, and thus to prevent an environmental disaster.

The new project White Street Market is going to showcase a series of sportswear&streetwear brands partaking with exclusive capsule collections. Among the WSM brands: Sergio Tacchini with a co-lab with Andrea Crews, Atelier & Repairs, American label that supports the value of eco-sustainability and regenerates vintage items; Exkite, founded by former kite surf champion Renzo Mancini.

The choice of Matthew Miller as Special Guest of White Man & Woman comes under the banner of experimentation and vanguard menswear. The designer is all set to land for the first time in Milan after winning the 2017/18 International Woolmark Prize for Menswear. Trained at Manchester Metropolitan Art School, with a master degree at the Royal College of Arts attained in 2009, Miller launched his brand in 2010, which stands out owing to an unconventional blend of sartorial elements and technical materials.

So Matthew Miller: «I am really thrilled to showcase my Spring/Summer 2019 collection at WHITE during Milano Moda Uomo. I will be displaying very innovative garments, thanks to the use of trailblazing technologies, recycled fabrics and accessories featuring new performances».

At White Man & Woman Miller has a special area and a dedicated event to showcase his collection to the international press and buyers.