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June 06 2018

Luxury online wholesale fashion technology company ORDRE
announced that Alibaba Group has become a strategic investor of the company.

''We are proud and delighted to welcome Alibaba’s investment in ORDRE. The cooperation between our respective businesses will enable the company to accelerate the development of our leading-edge technologies that are already having a positive effect on the fashion industry globally. We are also excited to add value for the designers we work with and create pathways to the lucrative luxury fashion market in China.” Simon P Lock, Founder & CEO, ORDRE.

“Our investment in ORDRE represents a further step in expanding our presence in the fashion industry globally, reinforcing our positioning as partner of choice for brands engaging with high-net worth Chinese consumers with an appetite for international luxury. Matching ORDRE’s technology with Alibaba’s unique data insights and capabilities - of which our recently launched Luxury Pavilion is a great illustration (an invite-only, exclusive luxury platform for Chinese consumers) - we can provide our consumers with a personalised and differentiated experience, helping brands develop a deeper engagement with them." Jessica Liu, President of Tmall Fashion and Luxury.

Chinese consumers will move to consuming 44% of all luxury brands within the next decade. The majority of these sales will happen online. Alibaba’s luxury online retail T Mall Luxury Pavilion is poised to establish market leadership in this area. ORDRE will be developing opportunities to provide its designers with access to this important pathway to Chinese consumers.

Alibaba and ORDRE will specifically work together to introduce luxury brands that use ORDRE’s B2B services to open ecommerce stores on T Mall Luxury Pavilion. This will see ORDRE’s technologies and digital assets used to establish direct to consumer B2C strategies focussed on the fastest growing luxury market in the world.

In parallel with this partnership, and after 2 experiences during the Paris fashion weeks in October 2017 and March 2018, ORDRE Live, the new multi-brand showroom model designed by Ordre, will present for the first time Men's collections in Paris on the occasion of the Fashion Week of June 2018.

from 21st to 27th of June 2018
80 rue de Turenne
75003 Paris
Men's Collections : Armando Cabral, Article No., Côte&Ciel, Deveaux, Luda Khanlari.