Since 2005, PREMIUM has been involved in promoting the new generation of brands, partly by offering them more favorable conditions for exhibition stands, or through its communications aimed at retailers. Among the young brands exhibiting during the PREMIUM season names four promising young designers as PREMIUM Young Talents.

First, they receive a high-level introduction to international buyers, as well as a free stand at PREMIUM. Then, they have the opportunity to strengthen their reputation and their reputation among consumers through a showcase in Galeries Lafayette, the perfect opportunity to promote sales.

In addition, the winners are strongly promoted in communications and supported in all areas - in the first phase at B2B level and later with a focus on B2C.

For this season Spring Summer 2019 the 4 brands chosen are:
[red]MÜNN[/red]
www.munnseoul.kr.
“Luxurious defamiliarization” is how Hyun-min Han describes the philosophy of his brand. Since 2013, MÜNN collections have stood out for their minimalist design appeal, unexpected details, and clean lines.

[red]D-ANTIDOTE[/red]
www.d-antidote.com.
Hwansung Park has created a K-pop label that melds the style codes of two different metropoles: London and Seoul. The result: unisex streetwear that breaks down the boundary between luxury and fast fashion.

[red]YOUSER[/red]
www.youser.co.kr.
Launched in 2011 in designer Mooyeol Lee’s hometown of Seoul, the high-end streetwear collections of Youser are inspired by subcultures, music and art.

[red]PHYLYDA[/red]
www.phylyda.de
The Berlin-based brand from Lydia Maurer celebrates the female body in all its forms, beyond the stereotypical off-the-rack sizes. Her swimwear is not only pleasing to the eye, but also adjustable to the body of every wearer.

PREMIUM > HALL 7 H7–G07
STATION-Berlin
Luckenwalder Strasse 4/6
10963 Berlin