Beppe Angiolini new artistic director of Excelsior Milano
September 19 2018
Excelsior Milano, opened in 2011, changes mood and prepares itself for a new season presenting a innovative image of pop up store.
Conceived by the new artistic director Beppe Angiolini, honorary president of the Italian Camera Italiana Buyer Moda and owner of the Sugar boutique in Arezzo, the store will in fact propose a different atmosphere, which sees the concept of multi-brand boutiques evolve for the customers who will visit it.
The concept, curated by DIMORESTUDIO, aims to be the stylistic evolution of the frame conceived by Jean Nouvel, deliberately left unaltered to underline the contrast with the pre-existing one.
At the end of this season, Excelsior Milano will leave its current location in Galleria del Corso.
In fact, the Excelsior Milan concept will continue in the future with new projects both in the Lombard capital and in others country.