GERMANY / Berlin: Panorama Berlin acquires Selvedge Run
October 18 2018
After collaborating for two seasons, Panorama Berlin announced the acquisition of Selvedge Run.
“Selvedge Run stands for authentic brands, craftsmanship, and products with character,” says Jörg Wichmann, the CEO of Panorama Berlin. “The fusion is an important step to strengthen our direction and visions for the future and to increase our focus on international industry topics. Integrating Selvedge Run into Panorama Berlin helps us reach new target groups and create valuable synergies.”
Starting with the winter edition, Selvedge Run will be located in the hall at the south entrance (“Eingang Süd”).
“After seven successful Selvedge Run shows, it’s time to strive for a new level,” says Shane Brandenburg, (co-founder and sales manager of Selvedge Run). “With Panorama Berlin’s scope and logistics strength, we see a great opportunity for our brands to unfold their full potential and gain access to a wider audience.”