ITALY / Milan: From January 12 to 14 White Man & Woman becomes White Street Market
by Modem – Posted October 22 2018
© Modem

M.Seventy - organizer of White Show – has decided to further evolve White Man & Woman which, as of January becomes White Street Market: the Italian B&C - business & consumer - date with a selected target mix of buyers and end-users.

WSM is a new concept developed by White with Probeat Agency and nss factory.

During the next menswear fashion week, from 12th to 14th January, White Street Market will occupy for the first time the spaces at Superstudio Più | Tortona 27 with a programme increasingly rich in initiatives open to both the buyers and end-users. Not only limited-edition collections for sale, but also cultural projects capable of involving the city of Milan.
The theme of this edition will be re:edition and re:use, in keeping with WSM’s vocation for a sustainable fashion.

“For fashion, streetwear and sportswear brands, having a chance to express themselves thanks to a container like WSM, is a unique opportunity”, so Camilla Lodi, the format’s Project Manager, who goes on to say: “…by simultaneously dialoguing with the consumers and the fashion insiders, e.g. buyers and press, the brands can build contents embracing art, music, sport and lifestyle, while showcasing their collections in a manner that differs from that of other platforms.”

From 12 to 14 January 2019
Superstudio Più – via Tortona 27
20144 Milan

© Modem