The striking woven façade was interpreted in painted aluminum, a tour de force of construction and engineering.

Exterior and interior design for the whole building was designed by KINMONTH MONFREDA, a design and art direction team, led by Patrick Kinmonth and Antonio Monfreda based in London and Rome.

The building stands as a landmark on the corner of Rodeo Drive and Santa Monica Boulevard in Beverley Hills. It encompasses a total of 7,500 square feet.

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