Launch of VEIN at Paris Men's Fashion Week SS20
by Modem – Posted June 22 2019
© Modem

ATTACHMENT, Japanese company, producer of its own named brand since 1999, is launching during Paris Men’s Fashion Week SS20 the new brand VEIN designed by Koki Enomoto .

Theme of the collection: "Brutal Vision" , The designer was influenced by "Brutalism architecture" which started to appear in the mid-20th century and gained popularity after the second World War, in the late 1950s and 1960s particularly in London.
The colour pallet is based on materials used for this architecture: concrete, brick, glass, iron, aluminium.
VEIN is designed with straight lines, trapeze silhouettes, lined sleeves, pockets reminding inorganic flat and rectangular skate, all characteristic elements of “Brutalism architecture”.

Further elements of the collection are graphic details from the sea, which, mixed with cruel and violent images of Brutalism architecture, aim to express harmony with nature against the danger of war, as an attempt to dispel this fear.

VEIN showroom until June 26th
@NOSEASON , 8 Bis rue Braque, 75003
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© Modem