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Alla Verber

August 07 2019

Russian fashion industry icon Alla Verber ( Alla Konstantinovna), Mercury Vice President and TsUM and DLT Fashion Director, has passed away on August 6 2019, at the age of 61.
Some Russian media sources claim that the cause of Alla Verber's death was a heart attack and organ failure due to an anaphylactic shock. Apparently, Verber had an allergic reaction to seafood dishes at dinner while on vacation in Forte dei Marmi (Italy).

“I still follow all the brands, big or small,” she had said “Whoever is new, I’m there. I feel it a year before the brand starts to really gain traction – my job is to have this feeling much in advance.”

We express our most sincere condolences to Alla Verber’s family, friends and to Tsum and Mercury Teams.

Ezio Barbaro & Modem's Team