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Who is Tranoi's new captain?

September 05 2019

Tranoï, which is in the process of repositioning itself, has just announced the arrival of Boris Provost as President for the 2019 academic year, just a few months after David Hadida's departure, who held this position for seven years.

Boris Provost has worked several years as a PR in the Parisian nightlife and fashion sectors, among the executives of the WSN Développement and Who's Next. Then, Boris Provost joined another exhibition organiser, Reed Expositions France where he was appointed head of the "Hospitality & Food" division.

Here he is back in the Fashion business, at the head of Tranoï. He will be surrounded by an executive committee composed of two historical members, Laura Marchal, production manager, and Marco Pili, sales manager, and Diane Lepel Cointet, marketing and communication director, who arrived last spring. Armand Hadida will accompany them, exercising his role as artistic director."

Due to changes in customer behavior and industry needs, Tranoï has entered a new phase, which began last season in June. The Event in China, Tranoï Shanghai, was also launched in the spring with DFO International and OnTimeShow as influential local partners, a sign of the diversification desired for the French organiser. The second edition of the Chinese adventure is scheduled for next October.

In 2013, the investment holding company HLD took a 30% stake in Tranoï, with Armand Hadida and Patrick Lecêtre sharing the balance. Boris Provost’s exact share and current shareholding structure are still unclear.

The next edition of the Tranoï show in Paris will take place from 27 to 30 September at the Carrousel du Louvre and at the Palais de la Bourse at the same time as its showroom formats on rue de Richelieu and rue de la Roquette. It will be an opportunity for the new president to further unveil his vision for the coming seasons, which he focused on several pillars: "a return to selectivity of the offer, the development and deployment of a service strategy, and the strengthening of the international presence".