The winners of the International Lab of Mittelmoda Award 2019
September 23 2019
The winners have been unveiled at MICAM during Milan Fashion Week SS20.
Mittelmoda The Fashion Award, the renowned international fashion competition for promising designers from all over the world, who presented both menswear and womenswear collections on the prestigious catwalk within MICAM Milano, the leading international exhibition in the footwear industry.
Kuan Wang of VIRUS PARIS has won the Absolute Prize Innovation. VIRUS PARIS is a parisian fashion line with unique ready-to-wear collections for both men and women. The designer's narrative is that nothing has only good or bad side, like a virus, which can have both positive or negative impact. Integral to this belief, VIRUS PARIS draws the inspiration from the juxtaposition between four contrasting concepts: Darkness, Light, Extremes and Opposites. These are reflected in brand's choices of fabric and the volumes, whereas the lines maintain clear and the style minimal. The garments can be worn in different ways, inspired by the evolving nature of virus. But the one thing remaining constant is their quality and careful tailoring.