Milaura - Milano Dress Code unveils the new store
by Modem – Posted September 26 2019
© Modem

450 m2, eight large windows: the new Milaura - Milano Dress Code store, opened the doors in September, in a new location facing the former shop of the brand established in 2015 by Laura Poretti.

The large windows filter the natural light illuminating the first floor, where a scenic vaulted ceiling frames the cozy space.
The shape of the circle defines the space. Outside, on the facade, maxi poleax marbles, encapsulating the image of "Milaura" - the iconic little doll drawn by Laura to symbolize the playful, lively spirit of the brand, take center stage.

The "Milaura" doll also becomes the protagonist of the busts featuring the 3D head conceived with a sculptor.
A maxi neon sign with Laura's motto "Smile Is... My Super Power" expresses the sunny and energetic spirit she wanted to inject in her new space.
On the second floor, Laura's office overlooks the store.

The store offers a selection of over 250 brands presented be to the Milaura capsule.

Milaura – Milano Dress Code Garibaldi 20
20121 Milan

© Modem