Mercedes-Benz Fashion Week Russia is taking place online
On April 4 and 5, Russian emerging and established designers will present their new collections. The event will be totally digital.
For two days, this brands will deliver their video presentations, custom made to MBFW Russia, at the online platform www.aizel.ru and MEGOGO, a major media service. Some pieces from the new collections will be offered for sale in the nearest future.
Initially, the intention was to livestream presentations and private shows that designers would prepare instead of their shows at Manege. However, following the new restrictions applied in Moscow, the organizers had to renounce the idea of livestreams from showrooms and private venues.
"Our whole online event was prepared remotely,” said Alexander Shumsky, President of Russian Fashion Council.
Some of the collections will be presented as lookbooks. The Fashion Week (#MBFWRussia) website and media partners will be adding fresh content dedicated to the new collections throughout April.
See list schedule of the brands live presentations on modemonline.com modemonline.com
Mercedes-Benz Fashion Week Russia has cooperated with #Moskvastoboy (Moscow is with You) project, which is particularly relevant today, while everybody stays home. Every day, the project is updated with more and more online events featuring various venues. Video presentations of Russian designers’ new collections united under a single schedule will be posted at the project’s website stayhome.moscow.
Russian designers will be supported by the Russian media including Vogue, Harper’s Bazaar, InStyle, Cosmopolitan, Grazia, WMJ, Izvestia, Kommersant, Vedomosti, Rossiyskaya Gazeta, Moscow 24, Marussia, and many more, along with some international media.