Many international Luxury Brands such as Dries Van Noten, Acne Studios or Marine Serre launched the Open Letter to the Fashion Industry.
The aim is to change the global Fashion Industry and turn it into a more sustainable and affordable system in order to simplify our business and get closer to customer’s needs as well as being more aligned with a social and eco-friendly vision.
It reached over 500 signatures and Modem is in it too.
How? In a few steps:
-put the A/W season back to winter and S/S season back to summer
-Put more flexibility on the delivery windows
-Sales at the end of the season
The trend topic should be: simplify. In Mies van der Rohe words, “Less is more”.