The MAN / WOMAN fashion Trade show has created and is about to launch on July 9, 2020 Man / Woman Show, a new digital platform dedicated to recreate online the community of professionals of the men's and women's fashion industry. Brands, buyers and media will animate this platform, each with their own personalised space, in this way the connection between these three contexts within the platform itself will also be promoted.
Being designed also to address the consumer public, the functions of this platform allow it to become a digital meeting point with this public, to share experiences, organize discussions, giving voice to performances, events etc...
Within the framework of sales campaigns the brands will be able to present the look books of the collections, communicate directly with the buyers, their agents, organize virtual and also physical appointments as soon as the trade shows and showrooms can resume activity in the usual places.
The Man / Woman Show platform will be active online 365 days a year. During the next physical dates of the Man / Woman Show, it will accompany the activity of the brands exhibiting at the show.