Ferragamo collection by Paul Andrews at Milano Fashion Week
July 17 2020
Ferragamo presented its Spring Summer 2021 collection at the Milan Digital Fashion Week event.
Ferragamo's SS21 collection could be defined a timeless one, although it retraces all the historical phases of the Brand, from the craftsmanship of its sculpture shoes, which were loved and wanted among the main stars of Hollywood.
The Lockdown brought everyone to be more reflective with a global and private slowdown, which is felt between the poetics of the video presented at Milan Digital Fashion Week, entitled "Shaping a dream" which has presented the Pre-Spring 2021 men's and women's collection by Paul Andrews.
Tuscany is the land roots of the Ferragamo family, whose land is predominant in the video show and lets us enter the wonders of a fifties villa, by the architect Maurizio Tempestini, which immediately refers to the authentic flavor of life at the gates of the city.
The collection reflects this concept, proposing for the man light but resistant garments, declined in neutral shades with a few flashes of color and animal print.
Among the shoes there is a new moccasin with a slightly rounded toe.
Ferragamo always paid attention to the environment: the Company obtained ISO Green certifications already and the Museum is now exhibiting "Sustainable Thinking", a sustainable Art and Fashion concept as well.
The same is for “Shaping a Dream” collection, in which many recycled materials are used, such as leather, cashmere, nylon.
«This collection was created in an unprecedented historical period, and in exceptional conditions that forced us to adapt and rethink our daily lives. Before the lockdown I already had in mind to deepen my knowledge of Scandinavian design in the mid-twentieth century. The inspiration came by itself: functionalism inspired by nature and characterized by clean lines, organic materials, minimalist structure and the relative absence of decorations are all canons that already had a strong affinity with the constraints to which we were subjected ", said Paul Andrew, Creative Director of Salvatore Ferragamo.