Tranoï and Première Vision, which operate in the fashion sector at different stages of the value chain, are getting closer, creating a single hub of physical and digital B2B events, services and content to face the new challenges of the market, from upstream to downstream of the global creative fashion industry.
Boris Provost, Managing Director of Tranoï: «We are delighted to join the GL events Group and for this closer relationship with Première Vision. Our goal was to work with established partners who could provide complementary expertise, to collectively develop our offer of services. GL events and Première Vision meet every aspect of these requirements. The resulting synergy between two fashion and trade-show experts will help us develop ambitious transversal projects that corresponds to fashion brands and buyers expectations of today and tomorrow.”
Gilles Lasbordes, Managing Director of Première Vision: «With this closer relationship, as with the alliances we forged in 2019 with Fashion Source in China and The Materials Show in the USA, we continue to pursue our strategy of building a global and complementary offer as closely aligned with the market’s needs as possible. We look forward to collaborating with Tranoï’s teams, whose expertise will help give rise to new projects and, above all, new solutions to support the entire industry in this complex and fast-changing environment.»
The combined experience of the Tranoï and Première Vision teams provides the two Trade Shows with a complementary synergy to develop and implement new international and online projects.