The White Milano Trade Show experience is also enriched by the digital experience. For September White also launches the B2B Marketplace, thanks to a license with an international platform consolidated for years.
This B2B platform, multilingual, offers companies the possibility to be online for 12 months and to interact with a wide network of Italian and international retailers.
As stated in White press release, the brands participating in the B2B platform of White can invite and contact not only their current customers, but also potential new customers by selecting them on the marketplace, composed of White's customer stores (about 67,000 in the database), that the trade show wants to put online.
" ... White's challenge is to offer visibility to a whole world of companies little known on the market that instead, by networking the stores that buy and sell them, can acquire a strong visibility and connotation in terms of brand identity and notoriety with respect to end consumers ..." Explains Brenda Bellei Bizzi, CEO of White.
WHITE MILANO & WSM
from September 24 to 27, 2020
9.30am - 6.30pm (last day until 6pm)
via Tortona 27 / 54