Launch of Informa Markets Fashion for Change (IMFC)
September 01 2020
The launch of this program is the first step that Informa Markets Fashion is taking to reduce barrier to entry and further equal opportunity within the fashion industry. “With the Black Lives Matter movement in early June, and the resulting dialogue and introspection, we too, like many other businesses, realized we needed to do more and do better. Our aim is to better utilize our resources to amplify the creative work of emerging Black talent, while also giving these start-up brands access to more tools and opportunities, that are often inaccessible, especially during the critical early stages of business growth,” says President of Informa Markets Fashion, Nancy Walsh.
As part of IMFC’s ongoing program, 10 up-and-coming brands are selected by the IMFC committee members, which consists of 11 executives from across Informa Markets Fashion with backgrounds in branding, marketing, social media, finance, and sales.
They will have two full seasons of complimentary access to digital wholesale market tools via the NuORDER platform, editorial features and marketing promotion, as well as individualized mentor and leadership guidance, as overseen by IMFC’s Advisory Board, a team whose mission is geared towards allyship, inclusion, and fostering equality within the fashion community.