The Green Carpet Fashion Awards was born in 2017 from an initiative of the Camera Nazionale italiana della moda in collaboration with Eco-Age and with the support of Foreign Affairs and ICE Agenzia, to increase, through the media event, the potential of sustainability in the fashion sector, with collaborations between the most prestigious names in fashion.
"Change is no longer on the horizon. Change is here. This is demonstrated by the new edition of the GFCA"declared Carlo Capasa, President of Camera Nazionale italiana della moda " And the production chain of the Italian luxury industry proves it, even more, a supply chain that is increasingly resilient, agile, and attentive to eco-sustainable issues ".
The event, which has now become of global impact, had already announced that this 2020 edition would be broadcast digitally, due to Covid-19 pandemic, and so it was, with a sensational installation: the interiors of the Teatro Alla Scala have been transformed into a virtual Terrarium, thanks to NorthHouse, arousing an atmosphere of pure magic. And that's not all. Many celebrities have “paraded” from home, wearing exclusive clothes of big names, rigorously worn more than once, in the name of sustainability.
THE FIVE WINNERS :
The GCFA Visionary Award: Zendaya in a vintage Versace dress, for promoting diversity and inclusion.
The CNMI Responsible Disruption Award: Progetto Quid is a sustainable Italian brand that creates employment opportunities for women with vulnerable pasts.
The GCFA Best Independent Designer Award: Sindiso Khumalo, a small group of 12 independent designers, whose commitments to ethical production and women’s empowerment reflect Eco-Age’s principles of sustainable excellence.
The GCFA North Star Award: The United Nations for the UN Global Goals, which aim is to bring sustainability in leadership.
Each winner was awarded the ethical gold statuette of the jewelry brand Chopard..