White Milano confirm the dates of February 2021
by Modem – Posted December 09 2020
© Modem

White decided to confirm the dates from 25 to 28 February 2021, during the Milano Fashion Week.
The show dedicated to contemporary fashion will take place in a phygital version and will bring on stage, also for this edition, Milano Loves Italy. - the project to support the Italian supply chain that debuted last September.
It also renews the collaboration with Altaroma, which will present a selection of its designers at White Milano, providing them with further commercial support and greater visibility.
The initiative Milano Loves Italy has been joined by Comune di Milano, Camera Nazionale Della Moda, Camera Buyer Italia, Best Showroom, Allined Network and NIAM.
Thanks to the partnership with the Roman organization, White will host in February Vaderetro, the brand made in Italy that was proclaimed in September finalist of Who is On Next?, the talent scouting promoted by Vogue Italia and Altaroma.

"{The difficulties we had to face in this particular historical moment have offered us an important reflection on the value chain of the fashion industry, how to regain independence and competitiveness in a perspective of excellence, in a word they have predisposed us to change", - commented Adriano Franchi, General Manager of Altaroma, stressing that ''(the collaboration with White Milano has the intent to enhance the creative minds, artisans and entrepreneurs of our country aiming at the growth and development of Made in Italy}.

"All of us operators in the exhibition world have first of all the duty to think about the common good of our Italian companies, thinking about an edition in which only by joining forces we can optimize the resources made available by the Government. It is therefore essential to team up and bring together all possible buyers in Milan on a single date, to create an essential appointment in which to continue doing business", commented Massimiliano Bizzi, founder of White.

From January, on the occasion of Milano Moda Uomo, the focus will be on digital. "We will present an online event dedicated to sustainability and new generation craftsmanship", concluded Federico Poletti, Marketing and Communication Director of White.