Informa Markets Fashion sets date for 2021 including digital and live events
December 16 2020
Informa Markets Fashion, organizer of fashion trade events MAGIC, COTERIE, PROJECT, footwear event MICAM Americas, and apparel sourcing event SOURCING at MAGIC announced its event schedule for 2021.
Informa Markets Fashion will return in January with a second edition of digital marketplace events, while also reintroducing live events starting with a “MAGIC Pop Up Orlando” which will be hosted on February 9-11, 2021 at the Orange County Convention Center, featuring a limited footprint of buyers and brands guided by Informa AllSecure, a protocol developed with industry associations, organiser, venues and local authorities. The show will be a limited capacity, appointment driven event showcasing women’s trend and contemporary apparel, accessories, and footwear, as well as select menswear brands.
“The safety and wellbeing of our guests is at the forefront of our in-person event planning,” said Kelly Helfman, commercial President of Informa Markets Fashion. “Attendees can expect temperature screenings at entry, mask and physical distancing requirements as directed by local and government guidance, as well as continuous sanitisation and deep cleaning measures.”
In addition to the February’s live event, Informa Markets Fashion will return with a second edition of digital events in partnership with B2B e-platform NuORDER, to bring brands and retailers together. PROJECT DIGITAL, a comprehensive menswear marketplace, will launch on 19 January 2021 and run through 15 February, 2021. MICAM Americas DIGITAL, a footwear marketplace, will also launch on 19 January, 2021 and will run through 16 March 2021. MAGIC DIGITAL, a women’s trend marketplace, will launch on 1 February, 2021 and will run through 1 March, 2021, and COTERIE DIGITAL - an elevated women’s marketplace - will launch on 16 February, 2021 and run through 16 March, 2021.
Informa Markets Fashion’s apparel sourcing and supply chain digital event, SOURCING at MAGIC Online, which is hosted through a separate, proprietary platform, will also return with its digital event on 1 March, 2021 and running through 1 May, 2021.
Phasing into the second half of the year, Informa Markets Fashion will also return with larger-scale events in Las Vegas and New York. MAGIC Las Vegas - which will include WWDMAGIC, PROJECT, PROJECT WOMENS, MAGIC Men’s, MICAM Americas and SOURCING at MAGIC – will run from August 9-11, 2021 at the Las Vegas Convention Center in Las Vegas, Nevada. Shortly following, COTERIE will take place September 19-21, 2021 at the Jacob K. Javits Convention Center in New York City, New York.
The organiser will announce additional curated, intimate event opportunities in the coming months.
“For the fashion industry, it’s about interacting with materials and the tactile experience that is greatly missed - a sentiment that has been shared directly with us by our customers and what drives the want and need for a return to live events in 2021,” said Kelly Helfman “Our aim is to offer a scaled and symbiotic approach in order to convene and help rebuild the fashion wholesale community in 2021. In addition to evolving our digital product offering, our approach will be a phased reintroduction of physical events in a slow and thoughtful manner, as this will allow us to ensure maximum safety while delivering the much-needed opportunities for the industry to come together in key markets in 2021,” she concluded.