The online platform Pitti Connect, will be active until the beginning of April 2021.

Agostino Poletto stressed that the Pitti Connect platform has been renewed with respect to last summer, introducing new functions designed and created for the needs of companies in their relations with buyers, in particular to give the many exhibitors the opportunity to release more content during the period in which they will be online

THE PROGRAM OF THE DIGITAL EDITION OF PITTI UOMO 99

- Tuesday, January 12, at 10.00 am Brunello Cucinelli presents the autumn-winter 2021-2022 collection at Solomeo
- Wednesday, January 13, at 10.30 am Claudio Marenzi presents live from the Milan showroom the next AW 21-22 collections of Herno and Laminar with focus on Herno Globe.
- Thursday, January 14, at 2:30 p.m. KITON live from Naples will open the doors of the atelier to the public.
- Thursday, January 21, at 10.30 am will conclude with the presentation of the Lardini Fall-Winter 2021-2022 collection with LIFE IN THE WOODS.

Following is a list of the brands participating in the three macro-areas:

Fantastic Classic
The journey through the evolutions of high profile menswear.
Among the protagonist brands: A.Testoni, Alessandro Gherardi, Briglia 1949, Gabriele Pasini, Gran Sasso, Heinz Bauer Manufakt, Invertere, L'Impermeabile, Mabrun, Marco Pescarolo Napoli, Paul&Shark, Phil Petter, Roberto Collina, Schneiders, Stefano Ricci, Stetson, Stewart, Tatras, Tombolini, Xacus.

Dynamic Attitude
The territory open to the urban world and its stylistic urgencies.
Among the protagonist brands: 24Bottles, Ben Sherman, Bikkembergs, Closed, Colmar Originals, Invicta, Karl Lagerfeld, Mc2 Saint Barth, Museum The Original, Saint James, Save the Duck, Voile Blanche.

Superstyling
Experimental and innovative brands with an international flair, including: Ahirain, Armor Lux, Arys, Barbed, Brandblack, Drm, Flower Mountain, G.R.P., Harris Wharf London, L. F. Lidfort, Ma'Ry'Ya, Mantidy, Olow, oqLiq, RUN OF Runarchy Attitude, Superduper

Anna Rita Russo@modemonline