Thanks to technology, Berlin Fashion Week will be there and will be launched virtually on its profile as a global venue for creatives from fashion, music, art, and subculture.

For a year now, the field of events has been looking for alternative solutions, actually experimenting with real innovations, which have also opened up wider frontiers in terms of visibility and involvement.

It is also true that buyers need to physically touch and see the collections, but in this climate of global alert, teaming up in finding solutions is essential. Ramona Pop, Senator for Economics, Energy and Public Enterprises also states: "I am delighted to be able to offer German and European fashion labels and brands individual presentation options with the highest security standards, as well as digital formats with a high level of security. media appeal. We are proud to have developed new formats and realigned existing ones together with many stakeholders. We want to further strengthen Berlin as a fashion hub. "

There will also be the new digital platform, the Berlin Fashion Summit, conceived by Studio MM04, in which avant-garde creatives meet protagonists and players in the sector and work together to develop solutions for the needs of the different fashion industries, consumer cultures, sustainability-driven by innovation and technological movements. The Berlin Fashion Summit will launch from 18 to 24 January a series of virtual meetings related to sustainability, with the main Berlin stakeholders and other organizers, which will be used to highlight the sustainability of Berlin designers, who stand out due to upcycling, use of sustainable materials or their commitment.

And again, the Fashion Open Studio has selected five Berlin-based designers as the first representatives of the city, who will host a series of individual mentoring sessions, digital workshops, virtual studio tours, and open studio talks: Anekdot, Emeka Suits, Buki Akomolafe, Church of the Hand and Karen Jessen. Visitors can access the designers' studios via the Fashion Open Studio Instagram account (@fashionopenstudio) and the Mercedes-Benz Fashion Week website (mbfw.berlin) .

The program is enriched by three expert panels curated by Fashion Open Studio in cooperation with Fashion Revolution Germany. Furthermore, the Berlin Fashion Week will be enriched with events related to the world of music, art, and creativity at 36o °.

A complete overview of all Berlin Fashion Week events can be found within the official Fashion Week calendar by clicking here:
fashion-week-berlin.com