Following the new Dpcm on January 15, which banned all trade fairs in attendance until March 5, 2021, due to the health Covid 19 emergency, White changes plans for its February edition - scheduled from 25 to 28 - and host a digital version only.

The White B2B Marketplace platform - thanks to the support of Maeci and Ice-Agenzia and the partnership with Confartigianato Imprese - will present around 150 brands through exclusive editorial contents.
In addition, starting from April 2021 until September 2021, the milanese salon focused on contemporary fashion will develop a series of dedicated projects to support SMEs-Italian small and medium-sized companies.

“All of us trade fair operators have first and foremost the duty to think about the common good of our Italian companies and stand by them in this difficult moment, to lead them to September 2021, which we hope will mark the real recovery , also thanks to the spread of the vaccine. This is why I decided to start a series of partnerships and publishing projects to make the SMEs better known, which we have been representing and promoting at WHITE for years, but which are for the most part unknown to the general final consumer” commented Massimiliano Bizzi, founder of White.

"The goal that we have been setting ourselves for several seasons, through investments in our dedicated projects and through their 360 degree communication, is to further sensitize buyers through their own customers to responsible purchasing, which contributes to the support of SMEs, of our economy and the increase in demand for products deriving from Made in Italy. We want to develop a greater awareness of conscious consumption, supporting our buyers, who want to invest in the purchase of advanced handicraft products, which also promote sustainable supply chains with an excellent quality-price ratio,” said Brenda Bellei Bizzi- ceo of White.

Federico Poletti, Marketing and Communication director of White, finished by saying that: “Through a series of collaborations between the publishing and retail world, we want to create an important story on SMEs, involving digital channels and paper magazines to make these companies, often little known to buyers and the media. A submerged panorama, which needs to be enhanced and communicated with a modern and accessible language.”

Anna Rita Russo @Modemoline