BFC's digital platform, created specifically for London Fashion Week in June 2020, marked the new era, being the first time a fashion week had been held in digital format.
For the February 2021 edition, this platform will offer a rich program of presentations : there will be 95 designers, divided into 34 for women's wear, 22 for men's wear, 29 for unisex and 10 dedicated to the world of accessories.
The LFW platform will also be a showcase for London's small businesses who have stories to tell on behalf of culture and art, but will also provide an opportunity to share reflections on the fashion system, sustainability and the circular economy, which many voices of designers and fashion professionals will express on the BFC Fashion Forum podcast.
Also on this occasion Joor is actively collaborating with the BFC to provide the online showroom support, dedicated to the sales campaigns of the London Fashion Week brands that need it.
Among the brands already recognized will be presented the collections of Dunhill, Emilia Wickstead, Edward Crutchley, Marques' Almeida, Molly Goddard, My Wardrobe HQ x Belstaff, Osman, Palmer // Harding, Thornton Bregazzi's Preen, Qasimi will be showing virtually, Roksanda, Simone Rocha, Temperley London, Tiger of Sweden, Tod's and Central Saint Martins MA Fashion and Victoria Beckham.
New designers will also present their collections at London Fashion Week, including : Apujan,, Av Vattev, Bmuet (TE), Completedworks, Eirinn Hayhow, GEO, IA London, Jenn Lee, Kaushik Velendra, Labrum London, Maxxij, Mithridate, Olubiyi Thomas, Published By, Ray Chu, Tokyo James and Yuhan Wang.
For the most emerging talents that have yet to be defined on the market, DiscoveryLAB will be the ideal place: the project mixes creativity, art and music, with participants Carlota Barrera, Daniel Crabtree, Ingrid Kraftchenko, Linus Leonardsson, Lueder, Masha Popova, Miles George Daniel Studio, N Palmer, Parnell Mooney, Sabirah by Deborah Latouche, The Backward Vendor & Tolu Coker.
LONDON show ROOMS
There are 27 designers confirmed as part of LONDON show ROOMS this season. Participating designers are: Av Vattev, Bianca Saunders, Carlota Barrera, Completedworks, Cristiana Alagna, Daniel Crabtree, Danshan, Edward Crutchley, Eftychia, Fashion East, Fiona O'Neill, Harem London, Helen Kirkum, Ingrid Kraftchenko, JordaLuca, Kaushik Velendra, Linus Leonardsson, LYPH, Masha Popova, N Palmer, Nicholas Daley, Olubiyi Thomas, Parnell Mooney, Qasimi, ASIMI, Sweetlimejjuice, The Backward Vendor & Tolu Coker.
In addition, the winners of the Tokyo Fashion Award 2020 will participate in London Fashion Week events for the first time : Yuki Hashimoto, Re:qual≡, Shoop, Fumie Tanaka, Ihnn, Meanswhile