Given that the buyers and brands are unable to get to Paris for the fashion week in March, the organizer of Paris fashion trade have announced the launch of Tranoï Link Presentations.
Tranoï Link offers fashion brands their own B2B platform where they can promote their collections online, share their news with the audience, maintaining their link with the international buyers.
Tranoï has selected brands and showrooms in Paris and Milan and filmed the presentations of their new A/W 21-22 collections on site.
All videos will be visible from 5 to 7 March on Tranoï Link. During these three days, about 20 brands will show their collections: Majestic Filatures, Faliero Sarti, Bettina Vermillon, Coralie Marabelle, Persée Paris, Mes Demoiselles, Goosetech, D’Estrëe, 5 Octobre, Avant Toi, Valentine Gauthier, Salut Beauté, Stella Pardo and Atelier Paulin as well as brands from Milanese showrooms Point Di Mariapia Bernardis & Co (Pellico, Co.Go, Alonpi, QL2) and Elisa Gaito (Alessandro Enriquez, La Couverture, Fassbender, Sorelle Secli, Phaeonia, Arma, Windsor, Mouche).
The platform of Tranoï will broadcast two important digital meetings, such as that of the Business of Fashion (BoF), which will give a live presentation of its annual study produced in partnership with McKinsey & Company, and that on the FW 21-22 major trends from agency Fashion Snoops. There will also be two live events. Frédérique Dessemond, founder of the Ginette NY brand, will present her new designs from her showroom in New York. While Shen Yao, a young Taiwanese brand founded in 2019, will reveal its creations from the atelier in Taiwan. Finally, to end each day, a retailer will share on Instagram his trend analysis and discute about the collections presented that day.
The presentation program will be updated daily on the Tranoï.com.