Pitti announces the online events on 22 and 23 February
February 21 2021
The Pitti Connect platform hosts presentations, interviews, films and digital fashion shows.
The new edition of Pitti Uomo should have been held from February 21 to 23 at the Fortezza da Basso location in Florence, instead, due to the Covid-related restrictions, the trade show goes digital with a series of online events on the Pitti Connect platform on February 22 and 23 .
The first event starting is Ten C, the brand designed by Alessandro Pungetti and recently bought by Enzo Fusco (president of FGF Industry), which presents directly from the Fortezza da Basso an immersive installation inspired by the OJJ, the Original Japanese Jersey, the distinctive fabric of the brand. This is followed by the preview of the film directed by Alberto Maria Colombo, which shows the most significant looks of the brands at the second edition of Sustainable Style, the special project dedicated to the new responsible men’s wear. Then it’s the turn of the presentation of the mini-capsule created by the American designer Spencer Phipps (the winner of the first edition of the “Reda x Sustainable Style” Award) for Rewoolution, the Reda Group's activewear brand in merino wool.
Finally, Paul & Shark talks about the evolution of its stylistic creativity, while there will be a panel discussion on the topic the Scandinavian brands and the sustainability and social sensitivity. Tuesday 23 February starts with the launch of Caruso’s autumn-winter 21 collection, and then continues with the fashion film of the master in “Creative Knitwear Design” at the Accademia Costume & Moda and Modateca Deanna. Then there is Guy Rover, the historic brand of the Paoloni Manufacture, who reveals the man codes for the next winter season, Closed talks about the eco-denim, and Save The Duck reveals its iconic garments reinterpreted in a modern key.
And finally, there will be a project-event dedicated to the Tuscan city entitled "Portrait of a Male" at the Rinascente in Florence, with a special display of its windows inspired by Pitti Square, this edition's editorial theme.