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"Art will save us!” Fashion knows it well.
by Modem – Posted March 02 2021
© Modem

Digital fashion weeks reveal a strong homage to art in all its forms, with high-quality video shows directed and played as art films.

The collections are enhanced by a strong aesthetic research that is highlighted in the video presentations, starting from the concept of the videos to the music in the same way as short art films.

In the digital age of fashion shows, art is the key: Art directors, talented directors and video artists make the collection's fashion shows unique video experiences with references to contemporary art or as echoes of historical artistic eras. Rococo, Bauhaus, 17th century genre painting appear to us as flashes, in which light sculpts everyday scenes and ordinary people, giving them pictorial immortality. Here are a few examples that reveal the explicit references to art history present in the video shows of collections during international streaming fashion events.

Already in the Haute Couture S/S 2021, Dior presented the collection as tarot cards. In the short film "Le Château du Tarot" directed by Matteo Garrone, the aesthetic of Maria Grazia Chiuri, Dior's creative and image director, explicitly refers to a delightful mix of Renaissance, Pre-Raphaelite and Symbolist painting. See> Video.

Westwood exhibited, rather than presented, her F/W 21-22 collection. The entire style was inspired by the painting "Daphnis and Chloe," a 1743 painting by French Rococo painter François Boucher, preserved at the Wallace Foundation. The collection fully respects the eclecticism that has always characterized the punk soul of Vivienne Westwood with a focus always on sustainability: over 90% of the line is made with materials with a very low environmental impact.

Act N.1, which has just shown at Milan Women's Fashion Week F/W 21-22 plays with contrasts of colored, ethereal tulle, reminiscent of ballet dancers and 'damnatio memoriae', with fiery abstract walls and paintings, in a timeless scene of sand and memories. The scene is dominated by a Leonardo da Vinci contemporary Last Supper. See >Video

Jil Sander in Paris Men Fashion Week F/W 21-22 pays homage to the Bauhaus: Stephen Kidd has created a sharp and intriguing video. The abstract, modern and at the same time sensitive photographic portraits of Bauhaus artists that Florence Henri made in the 1920s, have been enlarged, printed on canvas and sewn onto tailored jackets, coats and knitwear. See> Video.

Don't miss any fashion show videos: stay updated with our fashion shows calendar. And all those of previous fashion weeks, are kept in memory in the corresponding sections of > INTERNATIONAL FASHION WEEKS AGENDA

Daniela@modemonline

© Modem