Pitti Immagine does not give up and announces that the trade show will return in physical format. Therefore, the men’s wear fair Pitti Uomo is scheduled to run June 15 to 17 at the Fortezza da Basso in Florence.
“We have decided to reduce Pitti Uomo from four to three days in order to accommodate the requests for the maximum concentration and savings in terms of expenses that we have received from exhibitors… We are more than determined to hold the fair with the quality and liveliness of all time, the many and convinced adhesions we have gathered so far tell us that the direction is the right one,” said in a statement Agostino Poletto, general manager of Pitti Immagine.
Fortezza da Basso will be also the location for Pitti Bimbo, dedicated to children’s wear, which will take place June 23 to 25, and Trade, the food and wine trade show that postponed its April dates to June 27 to 29.
Pitti Filati, the textile trade fair, will be held from June 30 to July 2 at the Stazione Leopolda, the same venue that will also host Pitti Fragranze, the beauty fair dedicated to niche brands, that will start on September 17 until 19.
Finally, Super, the women’s wear and accessories trade show organized by Pitti Immagine, will run September 23 to 26 at Padiglione Visconti, in Milan.
Pitti Immagine canceled the February edition on the basis of the decree issued by the Italian Government that has suspended physical trade shows to March to contain coronavirus. The three trade fairs, Pitti Uomo , Bimbo and Filati held online with a digital format completely renovated on the Pitti Connect Platform, launched last July to aid exhibitors to increase their visibility and connect them with buyers. The current fair season content will be online until the beginning of April.
“We are opening registrations for the next summer cycle by sending out the invitations to our exhibitors to give companies some clear reference points for scheduling their activities, in the full awareness that, between now and the summer, we will all have to carefully follow the evolution of the health situation. We will act promptly whatever the circumstances,” commented Raffaello Napoleone, ceo of Pitti Immagine.