Japan Fashion Week Organization announces for Spring-Summer 2022 season the new dates of Rakuten Fashion Week Tokyo The event that brings together the presentations of the collections of Japanese brands recognized and established in the international market and those made by talented designers who represent this new generation that has already positioned itself at the center of attention thanks to the success achieved in recent seasons.
The JFWO wants to increase the interest that this new rich reality represented by Japanese designers arouses in the public. And it is to this end that the dates of the Rakuten Fashion Week will be anticipated., which will be held from August 30 to September 4, 2021.
A choice that also corresponds to the interests of the participating designers, since the sales campaigns, in this case, would take place after their presentations or fashion shows.
Moreover, these new dates would also favor the presence of designers who create the men's collections, also because they can relaunch the promotion of sales campaigns that are underway.
With this new format, Rakauten Fashion Week will also be functionally positioned with the events that will follow.
The prestige that distinguishes it, the interest aroused by the Japanese creators it presents, and this new positioning will already convey positive synergy to the entire professional sector for the coming season.
- April 28th (Wed.) - May 28th (Fri.), 2021 > Application period for participating brands
- Early July 2021 > Announcement of participating brands
Start of registration for press/buyers/photographers
- Late July 2021
Announcement of 2022 S/S collection shows & installations/digital presentation schedules, information on events