Prada Group - new initiatives to promote diversity, equity and inclusion
May 14 2021
Prada Group deepens its commitment to diversity, equity and inclusion within the Company and the fashion industry as a whole, with substantial investments in talent and educational advancement programmes.
The group has partnered with the Fit-Fashion Institute of Technology (an institution that is recognized worldwide for training in fashion, design, art communication and business, part of the State University of New York) to develop scholarships focused exclusively on aspiring fashion industry professionals and undergraduate students of colour in the United States and Africa.
Prada will also provide a scholarship to a top-performing female student from Ghana or Kenya.
Moreover, the group is working closely with Unfpa-the United Nations sexual and reproductive health agency, to develop an educational fashion module to promote gender equality in Africa. The education module will be developed for young women in Kenya and Ghana, using fashion and design as a tool to affect social change and promote gender equality.
In addition, the Prada strategy includes the generation Prada Internship program for diverse talent, providing hands-on opportunities across Prada Group’s corporate and retail teams.
Finally, the group has created a partnership with Dorchester Industries, founded by the American community activist and artist Theaster Gates, to create an Experimental Design Lab to recruit and award talented designers of colour in Chicago, New York and Los Angeles.
“We are extremely proud of these programmes, which reflect Prada Group’s commitment to cultivating, recruiting and retaining diverse talent and to creating an inclusive culture,” said Lorenzo Bertelli, Prada Group Head of Marketing and Head of Corporate Social Responsibility. “These initiatives mark real progress, and we look forward to building on this momentum to create more opportunities that increase diversity and representation both within Prada and in the fashion industry today and in the future”.
“Prada Group is taking real and significant actions that will expand career and professional opportunities for people of colour in the fashion industry,” said Malika Savell, Chief Diversity, Equity & Inclusion Officer for Prada North America. “We recognize the barriers to entering the fashion industry and the importance of representation, so we want to develop many new programmes that will advance and mentor aspiring fashion professionals, while investing in the next generation of diverse talent.”