London show Rooms, a format launched in 2008 by the British Fashion Council to promote British emerging talents in international markets, collaborates for the first time with White Milano, which will take place from September 23 to 26 in Milan. The London show Rooms will be located at Superstudio Più, in via Tortona 27, within the White.

There will be 11 designers participating in the London show Rooms at White this season: Ahluwalia, Ancuta Sarca, Completed Works, Duran Lantink, Edward Crutchley, Helen Kirkum, Jordanluca, Maximilian Davis, Palmer//Harding, Saul Nash, and Sweet Lime Juice.

“We are excited to announce this new partnership with White Milano for September 2021. The BFC is committed to strengthening British fashion in the global economy and being able to support designer businesses sell their collections in Milan is fantastic. British fashion talents are known for their creativity, innovation and responsible business and London produces some of the most exciting designers in the world. We look forward to this new partnership which will help the designers reach new audiences,” Caroline Rush CBE, ceo of the British Fashion Council, said in a statement.