Menswear designer Martine Rose is readying for her next act, enlisting showroom-turned-brand accelerator Tomorrow to help her navigate the next stage of her label’s growth.

Tomorrow has acquired a 60 percent stake in the emerging London-based label founded by its eponymous designer in 2007. The equity investment also includes a share swap, giving Martine Rose an undisclosed equity stake in the Tomorrow business. The financial terms of the deal were not disclosed.

Martine Rose is inspired by her Jamaican-British heritage and her deep interest and personal involvement in the music and high / low melting-pot cultures of London. Martine Rose has been nominated for several awards, including the Bfc's British Menswear Designer of the Year award, the Urban Lux Award, the Lvmh prize and for the Andam award for emerging designers.

The partnership will allow rose to invest in building out her London-based studio team, developing new product categories beyond ready-to-wear and growing the brand’s footprint globally.

Tomorrow offers its labels shared services across key business segments like product development, manufacturing, sales and distribution. Its portfolio includes names like A-Cold-Wall, Coperni, Colville and Charles Jeffrey, among others. The platform promotes a new model for growing high-potential labels in a fashion landscape where operating independently is becoming increasingly challenging.

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